Small is the New Big

It will not come as a surprise to anyone to hear that things in Korea are small, especially when compared with the U.S. People are small, although in height many people younger than 30 are as tall as Americans, but the great majority are smaller-boned and thin. Drinks are small; no Big Gulps here. The regular-size coffee at Starbucks is 8 ounces; a large is 12 ounces, and vending machines sell tall, thin 8 ounce-size drinks.

Given the small sizes, please tell me why toilet paper is sold only in large packages?!!! I stopped at the local market a few days ago to pick up some juice, cheese, and a few other things, including toilet paper. Imagine my surprise to find that the smallest package was 10 rolls; the next size up was 24 rolls. Could it be because they also use it as napkins? All of the napkins I've found in restaurants are about the size and weight of 2 squares of toilet paper.

Another incomprehensible cultural difference!